Introduction:

Carriers today are excited about the opportunities to further their positioning along the value chain of differentiated service offerings, including mobile television. Technologies like DVB-H, DVB-SH MediaFlow, and T-DBM and now, TDtv, can be challenging to understand as each vies for global standard dominance.

Audience:

RF Engineers, data planners, network planners and designers, transport engineers, application developers, IT personnel, marketing personnel and executives responsible for strategy and investment who are focused on delivering and enhancing the quality of experience of subscribers with data services and applications.

Prerequisites:

You should have some familiarity with communications engineering. If you have an understanding of the architecture of a mobile communications network and the limitations imposed by its air interface, that will be helpful but it’s not required.

Customize it:

This 2-3-day Mobile Tv course will be customized to your needs and specifications. Enowireless will assist you in identifying those needs and specifications. A word to the wise, there are many vendors of wireless training. They will typically have a broad and general course, one size fits all, already developed and just put your organization’s name on the title slide. This minimizes their effort and time investment. At Enowireless, every course is made to your exact and exacting specifications. We help you ensure what you are getting is what you really need even if at the beginning you weren’t too sure of what that was. We fit the class to your needs. We never fit you into our “standard”, one size fits all, class.

Objectives:

This course is an overview which will highlight the various technologies and standards available in the market today, and discuss the applicability of each relative to different deployment scenarios. Additionally, the course will highlight fixed and mobile convergence whereby fixed television content can be shared across a mobile environment. Finally, it will compare and contrast the efficiency of various broadcast mobile TV specifications to broadcast, and ultimately unicast, across a 3G network.

Course Outline

Mobile Television Overview Overview of the market Telephony, entertainment, and new services opportunities Drivers for ARPU Carrier strategies Unicast versus broadcast Codecs available and differences between codecs o H.264 v1 o H.264 v1b o H.264 v1.1 o H.264 v1.2 o H.263 o MPEG-4 Importance of codec selection Spectrum Utilization o Spectrum available for mobile television o Pros/Cons to deployment in various bands o What is ERP and why does it matter o What is propagation and why does it matter Network overview o Streaming video server o Policy management o Admission control o Capacity engineering, overcoming delay, jitter and maintaining proper QoS o Design criteria - trade off between network buffers and incremental latency versus additional capacity deployed over the air Traffic Impacts Impacts to capacity and capacity planning Blended call models and usage profiles Sensitivity analysis of busy hour QoS characteristics in capacity on a 3G network Sensitivity analysis of busy hour RF performance characteristics relative to interference on a 3G network Sensitivity analysis of trade offs relative to blended call models on a 3G network Network impacts of mobile television versus mobile video conferencing on a 3G network Network impacts of broadcast mobile television versus unicast mobile television on a 3G network Market Trends in Mobile Television Third party networks Impacts to UE Impacts to a 3G network Statistical analysis of user's proclivity to use broadcast versus unicast with n number of broadcast channel options Estimated inflection to ARPU Contended Resource Management Predictive modeling and sensitivity analysis for capacity, network and capital planning o Impacts of codec selection and mix of codecs to busy hour o Buffer planning o Bandwidth dimensioning o Blended rich media call modeling including video o Traffic engineering by class of service o Predicting sensitivities to delay based on demand/class of service during busy hour Sensitivities of services mix to network performance and quality of service Impact to asset monetization driven by services mix Importance of pricing and policy Predictive modeling for overall user quality of experience Issues over performance characterization and limitation of mixed media services in a 1xRTT/1xEV-DO Issues over performance characterization and limitation of mixed media services in a GSM/UMTS/DPA Impacts from Internet Multimedia Subsystem (IMS) o Overview of policies o Blended call models o Composite services o Composite video services, unicast, broadcast, video conferencing o VoIP o Background traffic o Buffers versus latency versus capacity o Quality of service management o DiffServ o MPLS o Fixed and Mobile convergence o Challenges of Mobile IPTV on a 3G network DVB-H Standards discussion Frame structure Physical layer o Signalling o Symbol interleaver Link layer o Timeslicing o MPE-FEC o 4K mode & interleavers DVB-H Receiver Structure o DVB-H demodulator o DVB-H terminal IP-Datacast Frequencies for DVB-H Satellite DVB-H (DVB-SH) MediaFlo Frequencies System architecture Transmitters Content acquisition Power consumption Frequency and time diversity Modulation layers Encoding OFDM modulation Frame structure Bandwidth requirements UE impacts ERP Exercises Calculation of capacity planning requirements and spectrum utilization for a 1xEV-DO carrier using VoIP and streaming video